Same three ranking factors.
Different weights.
Every local business is ranked on relevance, distance, and prominence. What changes by trade is how much each one counts, and where the customer actually makes the decision.
For a locksmith or a tow truck, the search is an emergency: proximity and a profile that reads as legitimate do almost all of the work, and the website barely gets opened. For a roofer after a storm or a moving company, the customer has time to compare, so review depth and a credible site pull more weight, and out-of-town competitors chasing the same demand make genuine local links matter. For recurring services like cleaning and lawn care, the whole point of the ranking is to win a first booking that then repeats for years.
Each page below is written for how its trade is actually searched. Pick yours, or read the underlying program on the Local SEO services page.

