Case Studies
The full picture.
Challenge to revenue.
Local SEO
Metro Plumbing Co.
Residential & Commercial Plumbing · 5-City Service Area · Founded 2011 · 22 staff
Took a single-city plumber to Map Pack dominance across five cities in 90 days, making local search their #1 source of emergency and scheduled calls.
Map Pack visibility · 90 days
+410%
Revenue growth
95%
Map Pack presence
5
Cities dominated
The Challenge
Metro Plumbing had five-star reviews and a loyal customer base in their home city, but zero visibility the moment they expanded into four neighboring cities. Each new market needed its own local SEO foundation from scratch, and a single generic "plumbing services" page wasn't ranking anywhere outside their original ZIP code.
Our Approach
- Individual Google Business Profile setup and verification for all 5 service cities, each optimized for its own service area and review base
- City-specific landing pages built around real neighborhood and service-area terms, not one page duplicated five times
- Citation building and NAP consistency cleanup across all 5 markets to establish trust signals fast in each new city
- 24/7 emergency-call tracking tied to Map Pack rankings, so every city expansion could be measured on calls, not guesses
Client Voice
"We went from one truck answering calls in one city to a dispatch board that's full across five. We don't have to sell customers on calling us back anymore, we just have to answer the phone."
Ray Delgado, Owner, Metro Plumbing Co.
Timeline
Week 1–2: Audit & City Mapping
Week 3–6: GBP & Citations Live
Week 4–10: Local Content Rollout
Week 8–12: Review Velocity Ramp
Week 10: First City Fully Ranking
Week 13: All 5 Cities Live
Google Business Profile
Evergreen HVAC Services
Residential HVAC Installation & Repair · Single Metro Market · Founded 2015 · 14 staff
Turned a mediocre 3.6-star rating into a 4.9-star reputation and a 520% surge in Google Business Profile views, making it the busiest HVAC company in its metro for the first time.
GBP profile views · 7 months
4.9★
Rating achieved
+520%
GBP views
+280%
Leads increase
The Challenge
Evergreen HVAC did solid work, but a string of unanswered negative reviews had dragged their rating down to 3.6 stars, quietly capping every other marketing effort. Customers were finding them on Google, reading the reviews, and calling a competitor instead, and the team had no system for asking happy customers to leave one.
Our Approach
- A systematic, compliant review-request cadence built into every completed job, timed to catch customers right after a good experience
- Response templates and a weekly cadence for replying to every review, old and new, positive and negative
- Full Google Business Profile rebuild: services list, photos, and a Q&A section that had been empty for two years
- Seasonal GBP posts timed to AC-breakdown and furnace-season search spikes
Client Voice
"Our rating was quietly killing us and we didn't even realize it. Watching it climb from 3.6 to 4.9 changed which company people call first. We're booked out further than we've ever been."
Marcus Boyd, Owner, Evergreen HVAC Services
Timeline
Week 1: Profile & Review Audit
Week 2–4: Review Cadence Launched
Month 2–4: Rating Climbs Past 4.5
Month 3–6: GBP Views Surge
Month 5: 4.9★ Reached
Month 7: Full Results
Local SEO + GBP
Summit Roofing & Restoration
Residential & Storm-Damage Roofing · Regional Service Area · Founded 2009 · 31 staff
Grew monthly Google Business Profile views from 12 to 847 in five weeks through full profile optimization, turning storm-damage search traffic into a predictable lead pipeline.
Monthly profile views · 5 weeks
12→847
Monthly profile views
94
Leads per month
+6,100%
Discovery search growth
The Challenge
Summit Roofing was doing beautiful storm-restoration work but their Google Business Profile was a ghost listing: outdated photos, no service list, and barely any reviews. When a hailstorm hit the region, homeowners searching "roofer near me" never found them, and national franchise competitors with worse workmanship scooped up the leads.
Our Approach
- Complete Google Business Profile rebuild: full service list, before-and-after project photos, and accurate storm-response availability
- Local SEO content built around specific storm-damage and insurance-claim search terms homeowners actually use after a storm
- A review-generation system triggered at project completion, timed to catch homeowners while the new roof was still fresh in mind
- Map Pack citation building across every town in the regional service area, not just the home city
Client Voice
"We used to be invisible until someone already knew our name. Now when a storm rolls through, we're one of the first roofers people find, and the leads follow immediately."
Todd Hargrove, General Manager, Summit Roofing & Restoration
Timeline
Week 1: Profile Audit & Rebuild
Week 2: Photos & Service List Live
Week 3: Review Cadence Launched
Week 4: Local Content Published
Week 5: 847 Monthly Views Reached
Week 8: Lead Pipeline Stabilized
Social Media Marketing
ShineWorks Mobile Detailing
Mobile Auto Detailing · Single-Market Operator · Founded 2019 · 6 staff
Built a 41K-follower Instagram and TikTok following from before-and-after content alone, turning social media into ShineWorks' single largest booking channel.
Instagram + TikTok followers · 10 months
41K
Followers gained
+740%
Follower growth
3.9×
Booking-form submissions
The Challenge
ShineWorks did stunning transformation work, but their Instagram was an inconsistent grid of blurry phone photos with no posting rhythm. Meanwhile, less skilled competitors with better content were booking out weeks in advance purely on the strength of their social presence.
Our Approach
- A repeatable before-and-after content format shot on every job, edited same-day, and posted on a consistent schedule instead of whenever someone remembered
- Short-form video built specifically for TikTok and Instagram Reels, timed to each platform's own trending audio and formats
- A booking link embedded in every post and bio, tracked separately from organic search so social-driven bookings could be proven, not assumed
- Local hashtag and geotag strategy layered on top of the content to pull in nearby, ready-to-book followers, not just broad reach
Client Voice
"We were doing the best work in the area and nobody knew it. Now people show up already knowing exactly what they want because they saw it on our page. Social went from an afterthought to our best salesperson."
Jordan Reyes, Owner, ShineWorks Mobile Detailing
Timeline
Week 1–2: Content System Built
Month 1: Posting Rhythm Established
Month 3: First Viral Reel
Month 5: 20K Followers
Month 8: Booking Link Tracking Live
Month 10: 41K Followers
GEO: Generative Engine Optimization
Guardian Locksmith Co.
24/7 Residential & Automotive Locksmith · Founded 2013 · 9 staff
Went from zero presence in AI-generated answers to being the locksmith AI assistants actually recommend for hands-free "locksmith near me" voice queries.
AI answer citation rate · 6 months
5×
AI citation rate
+190%
AI-referred calls
3
AI assistants consistently citing
The Challenge
Guardian Locksmith had strong traditional local rankings, but as more locked-out customers started asking Siri, Google Assistant, and AI search tools directly instead of typing a search, Guardian was invisible in every one of those answers. Competitors with worse reviews were getting recommended instead, simply because their information was structured for AI to read.
Our Approach
- Structured data and entity markup built specifically so AI systems could correctly parse services, service area, and 24/7 availability
- Content rewritten to directly answer the exact phrasing hands-free voice queries use, not just keyword-stuffed service pages
- Citation and mention tracking across ChatGPT, Google AI Overviews, and voice assistants to see which answers Guardian was and wasn't appearing in
- Ongoing monitoring and content updates as AI answer patterns shifted month to month
Client Voice
"Someone locked out of their car at 2am isn't scrolling through search results, they're asking their phone one question and calling whoever it says. We had to become the answer, not just a listing."
Elena Cortez, Owner, Guardian Locksmith Co.
Timeline
Week 1–2: AI Visibility Audit
Week 3–5: Structured Data Deployed
Month 2: First AI Citations Appear
Month 4: Consistent Multi-Platform Citations
Month 5: Call Volume Shift Confirmed
Month 6: Full Results
Website SEO
GreenScape Lawn & Landscape
Residential Landscaping & Lawn Care · Seasonal Contracts · Founded 2012 · 18 staff
Rebuilt an outdated, seasonal-traffic-only website into a year-round organic growth engine, tripling seasonal-contract sign-ups in a single season.
Organic sessions · 8 months
+365%
Organic traffic
3×
Seasonal contracts
60%
Traffic outside peak season
The Challenge
GreenScape's website only got traffic for about ten weeks a year, right at the start of mowing season, then went quiet. There was no content addressing fall cleanup, winter planning, or spring prep, and searchers planning ahead of the season had no reason to find them until every competitor already had a full schedule.
Our Approach
- A full site rebuild with clear service packages, transparent pricing ranges, and an online quote request that actually worked on mobile
- A year-round content calendar covering every season's actual searches, not just "lawn care" during the six weeks everyone else was competing for it
- Local landing pages for each neighborhood and service area, built around real seasonal search terms homeowners use when planning ahead
- Internal linking and topical structure that let one strong seasonal article support rankings for the whole site
Client Voice
"We used to panic every spring because our whole year hinged on ten weeks of traffic. Now people are finding us in October to book spring service. That changed how we plan staffing, not just marketing."
Priya Nair, Owner, GreenScape Lawn & Landscape
Timeline
Month 1: Site Rebuild & Audit
Month 2: Year-Round Content Calendar Live
Month 3–5: Off-Season Content Published
Month 5: First Off-Season Traffic Spike
Month 7: 3× Contract Sign-Ups
Month 8: Full Results
Aggregate Impact
Across all 6 case studies,
the numbers compound.
$40M+
Total client revenue generated
Across 200+ brands since 2021. Every dollar tracked from channel to closed deal, not estimated, not modelled.
avg 6mo
Average time to measurable results
Across all local trades. Most owners see initial movement within 60–90 days; compounding results typically land at the 6-month mark.
4.9★
Average client satisfaction (Clutch)
Across 63 verified Clutch reviews from local business owners, from single-truck operators to multi-city service companies. Independently verified, not self-reported.
87%
Client retention rate after year one
Of clients who complete a full 12-month engagement, 87% renew and expand their retainer. The industry average is 58%.
Local Trades We've Worked In